Privacy Policy
Last Updated: April 28, 2025
Mercata Inc. (“Mercata,” “we,” “us,” or “our”) provides a website located at https://www.mercataintel.com, together with related applications and services. This Privacy Policy describes how we collect, use, and disclose information in connection with our website, applications, and business operations, except where data processing is governed by a separate written agreement.
Customer Data Exclusion
This Privacy Policy does not apply to data that Mercata processes on behalf of customers in connection with the Services (“Customer Data”). The processing of Customer Data is governed by the applicable SaaS Services Agreement and Data Processing Addendum between Mercata and the customer.
Important Note – Marketing-Only Website
The Site exists solely to provide information and capture leads.
All product descriptions, including references to future or planned functionality, are provided for informational and marketing purposes only and do not constitute a warranty, guarantee, or binding commitment that such functionality is, or will be, available.
Information We Collect
Personal Information
Examples: Name, work email, phone number, company name, job title, LinkedIn profile, and any information you choose to provide in free-text fields.
How we obtain it: Directly from you when you complete a form, download gated content, request a demo, or correspond with us.
Lead-Generation & Marketing Data
Examples: Marketing source or medium, campaign tags (UTM parameters), content downloaded, event registrations.
How we obtain it: From marketing tools (e.g., HubSpot, Google Analytics) and cookies.
Usage Data
Examples: IP address, browser type, device identifiers, pages visited, time on page, links clicked.
How we obtain it: Collected automatically through cookies and similar technologies.
How We Use Your Information
Provide and Improve Services
Respond to inquiries and schedule demos
Operate, maintain, and improve the Site and user interfaces
Deliver beta or preview features where requested
Marketing and Lead Generation
Send newsletters, product announcements, and event invitations
Personalize content and measure campaign performance
Analytics and Research
Analyze aggregated Site traffic and engagement trends
Inform product planning and prioritization
Legal and Security
Comply with applicable laws and regulations
Detect, investigate, and prevent fraud, abuse, or security incidents
3. Sharing Your Information
Service Providers: With trusted vendors (e.g., hosting, email delivery, CRM) that process data solely on our behalf and under our instructions
Legal Requirements: To comply with lawful requests, subpoenas, or court orders
Business Transfers: In connection with a merger, acquisition, or sale of assets
With Your Consent: Where you explicitly authorize sharing
We do not sell personal information.
4. Data Security and Retention
We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law. Data is deleted or anonymized when no longer needed.
5. Your Rights and Choices
Access, Correction, or Deletion: You may request access to, correction of, or deletion of your personal information by contacting us.
Marketing Opt-Out: You may unsubscribe from marketing emails at any time using the link provided.
Cookie Controls: Most browsers allow you to control cookies through settings. Some Site features may not function properly without cookies.
6. International Transfers
Mercata is headquartered in the United States and may process information in the United States or other jurisdictions where it or its service providers operate. Where required by applicable law, appropriate safeguards are used to protect personal information.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.
8. Contact Us
Mercata Inc.
Email: privacy@mercataintel.com
Address:
1495 Canyon Blvd. PMB# 427
Boulder Colorado 80302
United States
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