Privacy Policy for Mercata

Last Updated: April 28, 2025

Mercata ("Mercata", "we", "us", or "our") is committed to safeguarding your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you:

• visit mercataintel.com (the "Site");

• interact with any landing pages, forms, or other marketing assets we publish; or

• engage with our products and services that may be available now or announced as coming soon (together, the "Services").

Important Note—Marketing‑Only Website
The Site exists solely to provide information and capture leads.
All product descriptions—including future‑road‑map features—are for marketing purposes only and do not constitute a warranty, guarantee, or binding commitment that such functionality is, or will be, available.

1 · Information We Collect

• Personal Information

  • Examples: Name, work email, phone, company, job title, LinkedIn profile, and any details you choose to include in free‑text fields.

  • How we obtain it: Directly from you when you complete a form, download gated content, request a demo, or correspond with us.

• Lead‑Generation & Marketing Data

  • Examples: Marketing source/medium, campaign tags (UTM codes), content downloaded, event registrations.

  • How we obtain it: From marketing tools (e.g., HubSpot, Google Analytics) and cookies.

• Usage Data

  • Examples: IP address, browser type, device identifiers, pages visited, time on page, links clicked.

  • How we obtain it: Collected automatically via cookies, pixels, and similar technologies.

2 · How We Use Your Information

• Provide & Improve the Services

  • Respond to inquiries, schedule demos, and deliver any beta or preview features you request.

  • Operate, maintain, and enhance the Site and product interfaces.

• Marketing & Lead Generation

  • Send newsletters, product announcements, event invites, and other promotional material.

  • Personalise content and measure campaign performance.

• Analytics & Research

  • Analyse aggregate Site traffic and feature‑interest trends to prioritise future product development.

• Legal & Security

  • Comply with laws and regulations.

  • Detect, investigate, and prevent fraud, spam, or security incidents.

3 · Sharing Your Information

• Service Providers: We share data with trusted vendors (e.g., cloud hosting, email delivery, CRM) who process it only under our instructions.

• Legal Requirements: We may disclose information to comply with subpoenas, court orders, or other lawful requests.

• Business Transfers: If Mercata merges, is acquired, or sells assets, user information may be transferred as part of the transaction.

• With Your Consent: We will obtain permission before sharing your data with third parties for their own marketing.

4 · Data Security & Retention

We employ administrative, technical, and physical safeguards designed to protect your data. No method of transmission or storage is 100 % secure; therefore we cannot guarantee absolute security.

We retain personal information only as long as necessary for the purposes described in this Policy, unless a longer period is required or permitted by law. When no longer needed, data is deleted or anonymised.

5 · Your Rights & Choices

• Access / Correction / Deletion: Email us to review, update, or delete your personal information.

• Marketing Opt‑Out: Click “unsubscribe” in any marketing email or contact us directly.

• Cookie Control: Adjust your browser settings to refuse cookies; some Site features may not function properly.

6 · International Transfers

Mercata operates globally. If you access the Services from outside the country where our servers are located, your information may be transferred across borders. We rely on approved transfer mechanisms (e.g., Standard Contractual Clauses) to protect your data.

7 · Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be posted on this page with a new “Last Updated” date. Continued use of the Services after an update constitutes acceptance of the revised Policy.

8 · Contact Us

Mercata
Email: rich@mercataintel.com101 College St, Toronto, ON M5G 0A3